Foundations of Business Analytics provides fundamental knowledge for business analytics students and professionals, starting from an understanding of the basic concepts of data, information, knowledge, and data life cycle and progressing to the management of analytics projects, the analytics architecture of an enterprise, and classification of analytics solutions.
Written by a leading expert in business analytics, this essential text is enriched with references to key business analysis concepts, such as the importance of solving the right problem and analyzing stakeholder requirements to develop successful analytics solutions. Structured as a solid foundation for those new to the field of business analytics, this text provides the perfect entry point for students, the opportunity for professionals to upskill, or for managerial professionals to gain a better understanding of the value, benefits, and success factors of analytics.
Foundations of Business Analytics is an essential resource for a wide audience including business, IT, and data science programs at North American colleges and universities that have courses focusing on introduction to business analytics, data analytics, or big data.
FEATURES
The text is visually rich, including original images and figures created by the author, suitable for use in lecture slides
Robust instructor resources include a long-running case study project assignment with a checklist, test bank, discussion questions, and PowerPoint slides
Pedagogical features include chapter overviews and summaries, practical boxes throughout, questions for critical thought, test your knowledge quizzes, and recommended reading appendices
Chapter 3: Business Analytics and Its Applications
Chapter 4: Types of Analytics
Chapter 5: Business Intelligence with Descriptive Analytics
Chapter 6: Advanced Analytics
Chapter 7: Business Analytics Life Cycle
Chapter 8: Analytics Architecture
Chapter 9: Business Analytics Solutions
Chapter 10: How to Deliver Analytics Solutions
Chapter 11: Analytics in Enterprise Context
Chapter 12: Analytics Careers
Appendices
Appendix A: Data Storage Units
Appendix B: Technology and Tools Overview
Appendix C: PIPEDA Fair Information Principles
Appendix D: Test Questions Answer Key
Index
Biography
Yulia Kosarenko is a speaker, consultant, and professor of Business Insights and Analytics at Humber Polytechnic. As an industry practitioner with a computer science degree, she spent more than 25 years bringing IT and business together in the insurance, education, logistics, banking, payments, real estate, and pension investment industries.
As an owner of Why Change Consulting Inc., Yulia works with various industries to grow mature enterprise architecture and business analysis practices, plan and execute digital transformation programs, and use analytics to make better business decisions. She is the author of the books Business Analyst: a Profession and a Mindset and Business Analysis Mindset Digital Toolkit and is active in business analysis and analytics communities, leading webinars, speaking at conferences, developing online courses, and conducting training. You can always find her at why-change.com.
“This text offers a comprehensive introduction to data and various types of analytics. The content is enriched with charts, tables, and other visuals that illustrate how analytics can drive informed business decisions. What sets it apart is its focus on practical implementation of analytical solutions in the workplace.”
—Jenna Guse, MMath in Statistics, Professor, Douglas A. Smith Family School of Business, Cambrian College
“Foundations of Business Analytics is a mix of business analysis, project management, and data analytics, covering everything you need to know to deliver a real-world solution. Kosarenko goes from basic data concepts to advanced analytics like self-serve and embedded in one unique book, including important topics like latency, analytics maturity, legal and ethical concerns, and the different career paths a data professional might choose. It is a complete book, ready to be adopted for any organization and a must read for everyone in the data and analytics field, from fresh starters to data professionals.”
—Caio Gasparine, MBA, Project Manager, Data Science and Analytics, and Professor, Big Data Analytics and Artificial Intelligence, Georgian College
“Yulia’s book is a game-changer for anyone serious about leveraging analytics for business success! Foundations of Business Analytics: An Applied Approach provides clear explanations and practical strategies to bridge the gap between complex analytics and delivering actionable insights. Whether you’re a data scientist, analyst, or executive, this book provides the tools to optimize analytics innovation, life cycle, and architecture to gain a competitive edge.”
—David Marco, PhD, President, EWSolutions
“The potential for Foundations of Business Analytics is significant and diverse, encompassing various audiences and needs within the business, academic, and professional communities. These include students and educators, professionals and practitioners, corporate training and professional development, researchers and academics, independent learners and self-study, and even international markets.”
—Afraz Syed, PhD, Professor, Business Analytics, Mohawk College
Instructor Resources
Instructors adopting Foundations of Business Analytics for their course will gain access to supplementary materials, including LMS-compatible test bank files, PowerPoint chapter slides, and a case study assignment.
Contact your rep to view a supplement sample or request a download code.
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