Marketing Coordinator

Canadian Scholars is in search of a highly motivated individual to join our team in the full-time role of Marketing Coordinator. This position will collaborate closely with the Director of Sales and Marketing as well as our dynamic sales and distribution teams.

About Us: Canadian Scholars is one of Canada’s leading independent publishers of books for the higher education market. We create high-quality books and teaching/learning resources that make a genuine and lasting contribution to a wide variety of disciplines, including gender and sexuality, Indigenous studies, health, education, and business. We are committed to creating a positive and supportive work environment that fosters collaboration and growth.

About You: You’re a proactive and resourceful marketer who thrives in a hands-on role. You’re excited by the opportunity to take ownership of marketing initiatives and drive creative campaigns from strategy to execution. While you’ll collaborate closely with the Director of Marketing and Sales, you’re comfortable working independently, bringing fresh ideas, and seeing projects through from start to finish.

Key Responsibilities:

• Marketing strategy and execution: develop and implement clever and compelling marketing plans for new titles, backlist promotions, and imprint campaigns
• Email marketing and targeted segmenting: plan and execute targeted email marketing campaigns, craft contact segments of our list, drive optimization through data-driven results
• Social media management: own the social media strategy, create engaging content for LinkedIn, Instagram, Facebook, and other platforms, as well as engage and support our authors through our platforms
• Website Maintenance: ensure book listings, banners, landing pages, and author information are up to date while applying SEO best practices
• Event coordination: organize and facilitate tradeshows, webinars, and virtual author events
• Copywriting: craft engaging marketing copy for new publications, websites, landing pages, email campaigns, ads, brochures, and more
• Publicity and promotion: conduct outreach to key schools, associations, academic journals, and media outlets. Seek to develop partnerships with academic organizations or influencers in tandem with our authors to promote our books
• Track key analytics: analyze marketing campaign performance, track sales leads, and make recommendations for improvement. Communicate marketing campaign progress to authors and internal teams
• Sales team support: assist with sell-sheets, lead generation, and special promotions to drive adoptions. Maintain the title database with up-to-date information
• Design work: create catalogues, brochures, website banners, social graphics, author support materials, email templates, and more that are visually pleasing and drive results

Your Qualifications:

• Bachelor’s degree
• 1-2 years of marketing experience
• Strong copywriting, editing, and storytelling skills
• Proficiency in email marketing tools, social media platforms
• Adept organizational, project management, and time management abilities
• Excellent internal and external communication skills

Other assets that would be a bonus:

• Experience in higher education publishing
• Knowledge of basic design principles and the ability to navigate Adobe Creative Suite or Canva would be an asset
• Proficiency in French would be a bonus

Compensation for this role is in the range of 46,000 – 48,000 annually, dependent on experience, along with benefits, a group RSP plan, and an annual professional development allotment. Please submit applications in one pdf file to apply@canadianscholars.ca by April 25, 2025.

Canadian Scholars encourages applications from candidates who are members of underserved and underrepresented communities, including BIPOC, LGBTQ2+, people living with dis/ability, and others. Please state in your email that you would like to be considered for recruitment equity if this applies to you. While you are welcome to elaborate further, it is not required.

We thank all applicants for their interest, but only those candidates selected for an interview will be contacted.